As a business owner or a marketer, you might have come across the idea of using the same keywords for multiple websites. We will use same keywords for other 2 -3 websites too The question is, is it a good idea? In this article, we will explore the pros and cons of using the same keywords for other 2-3 websites too.
Introduction
Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for your product or service. Once you have identified these keywords, you can optimize your website’s content to rank higher on search engine result pages (SERPs).
However, as your business grows, you might want to expand your online presence by creating multiple websites. In this case, you might wonder if you should use the same keywords for all of them. Let’s dive into the pros and cons of using the same keywords for other 2-3 websites too.
Pros of Using the Same Keywords for Other 2-3 Websites
1. Consistency
Using the same keywords for multiple websites can create consistency across your online presence. If your target audience comes across your brand on different websites, they will recognize it by the same keywords, which can help to build trust and credibility.
2. Time-saving
Creating new keywords for each website can be time-consuming and challenging. Using the same keywords for other websites can save you time and effort.
3. Better Rankings
Using the same keywords across multiple websites can help to increase your rankings on SERPs. When you have multiple websites with the same keywords, you can create a network of backlinks that can help to improve your website’s visibility.
Cons of Using the Same Keywords for Other 2-3 Websites
1. Keyword Cannibalization
Using the same keywords for multiple websites can lead to keyword cannibalization, where multiple pages on your website compete for the same keywords. This can confuse search engines and lower your ranking.
2. Less Targeted Traffic
Using the same keywords for multiple websites can also lead to less targeted traffic. Each website might have a different target audience, and using the same keywords might not resonate with all of them.
3. Duplicate Content
Using the same keywords for multiple websites can also lead to duplicate content issues. Search engines penalize websites that have duplicate content, and it can hurt your rankings.
Best Practices for Using the Same Keywords for Other 2-3 Websites
If you decide to use the same keywords for multiple websites, there are some best practices that you should follow.
1. Optimize for Different Locations
If you have multiple websites targeting different locations, you should optimize them for local keywords. This will help to avoid keyword cannibalization and increase your rankings for location-based searches.
2. Optimize for Different Services
If you have multiple websites offering different services or products, you should optimize them for different keywords. This will help to avoid keyword cannibalization and target specific audiences.
3. Create Unique Content
Using the same keywords for multiple websites can lead to duplicate content issues. To avoid this, you should create unique content for each website. This will also help to target different audiences and improve your rankings.
Conclusion
Using the same keywords for other 2-3 websites too can have both pros and cons. It can create consistency across your online presence, save you time, and improve your rankings. However, it can also lead to keyword cannibalization, less targeted traffic, and duplicate content issues. If you decide to use the same keywords for multiple websites, you should follow best practices such as optimizing for different locations and services and creating unique content.
